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The 777 Lobby

The 777 Lobby

Walk in.
Feel the vibe.

A gallery of legendary portraits. Gold railings. Red velvet. Colour-changing lighting. The room Toronto creators book when a music video needs magic, a photoshoot needs soul, and every wall needs to mean something on camera.

The space

Every wall is a backdrop.

The 777 Lobby is the room Toronto creators walk into and stop talking for a second. Large-scale portraits of the legends who built the culture cover every wall — music, film, sport, icons whose energy the room is meant to carry. It’s a magical space, and the first thing clients and performers see when they arrive.

Michael Jackson. Drake. The Weeknd. Elvis. Snoop Dogg. Marilyn Monroe. Arnold Schwarzenegger. Muhammad Ali. LeBron James. 50 Cent. Travis Scott. Kylie Jenner. Margot Robbie. Every wall is a backdrop.

A black staircase with gold handrails runs through the space, climbing to a square platform topped in red velvet curtain — a cinematic focal point built for music videos, editorial photography, interviews, and branded content. A second staircase leads down toward the main event room for seated shots and movement-based compositions.

Primary use: music-video sets, content floods, photoshoots, videoshoots, creative shoots. Colour-changing ambient lighting plus a mobile RGB light reset the mood without gear changes. Book a photographer or videographer and the professional lighting rig (42" octagonal softbox on wheels, Sony A7S III, G Master lenses, low-f-stop cinematic primes) is included — no à la carte gear rental.

Includes
  • Iconic portrait gallery wall (13+ legends)
  • Black staircase with gold railings & platform
  • Red velvet curtain feature
  • Colour-changing in-room lighting
  • Mobile RGB light on stand
  • Staircase access for creative shoots
Iconic portraits on the walls

Michael Jackson · Drake · The Weeknd · Elvis · Snoop Dogg · Marilyn Monroe · Arnold Schwarzenegger · Muhammad Ali · LeBron James · 50 Cent · Travis Scott · Kylie Jenner · Margot Robbie and more.

The 777 Lobby 1
Service Information

Shoot packages

The 777 Lobby — Space only

Toronto's most cinematic private room. Music-video sets, content floods, creative shoots — bring your crew. 1-hour minimum, 24/7, remote buzz-in.

$50 / hr
50 Canadian dollars per hour

+ Photographer

Add our in-house photographer — Sony A7S III, G Master glass, full lighting rig INCLUDED. Editorial portraits, press shots, EPK, branded content. Gallery in 10 days.

+$100 / hr
100 Canadian dollars per hour

+ Videographer

Add cinematic video — Sony A7S III, G Master lenses, cinematic low-f-stop primes, 42" octagonal softbox lighting INCLUDED. Raw video delivery of all footage; editing available as an add-on. Music-video BTS, short-form content, EPK b-roll.

+$100 / hr
100 Canadian dollars per hour
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The 777 Lobby — Toronto's Most Cinematic Shoot Space | Lush Recording Studio